About the Firm

CORNERSTONE

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THE CORNERSTONE DIFFERENCE

Cornerstone Investment Services strives to be the cornerstone of your financial future. Founded on the idea of integrating new technology with old school relationships, and eliminating the conflicts of interest that are inherently present in most modern financial advisory relationships, we are able to truly have our clients best interest in mind.

Many advisers claim to have your best interest in mind, but are compensated on a commission basis, which leads to conflicts of interest and hard to find fees and charges. Cornerstone doesn’t play that game. In fact, our legal structure makes it illegal for us to do so. When you do better, we do better. 

You may also be surprised to hear that the licensing required to be termed “financial advisor/adviser” or “investment advisor” can be obtained with no college degree or experience, and just a mere few of weeks of study. 

At Cornerstone, we are led by MBA graduates with specializations in the fields of both finance and accounting. This not only provides the best value in terms of choosing the specific investments for your unique situation, but also allows us to preserve wealth and reduce taxes in ways that are seldom known by the traditional “corporate” adviser. 

When you combine our proprietary technology, industry specific expertise, and client-focused approach, we believe that our services are like no other you’ve seen. 

We also perform all key-funtions in house, which means we handle everything from client account creation, to asset management and investing, client relationship management, etc. The benefit derived from this business structure is that we have eliminated the unnecessary commissions and fees that typically have a significant but unnoticed impact on the returns of your hard earned money.

INVESTMENT PHILOSOPHY

Our investment philosophy is quite simple. We take a diversified, global approach when creating each of our clients' unique portfolios. While the allocation of capital will differ for each client depending on their specific risk tolerance, time horizon, liquidity needs, etc., this strategy will be implemented with regards to their equity and/or fixed income investments. By doing this, we are mitigating risk, while ensuring participation in the fastest growing and most profitable market sectors and/or companies. By using proprietary portfolio rebalancing software, beta and alpha calculators, and market research tools, we are able to precisely align each clients investments with their unique situation. We also refrain from using pooled investment vehicles such as mutual funds, etfs, or any other investment that has a management fee. This allows us to achieve above average returns, even when the market is down, simply by eliminating unnecessary fees and investing directly into each individual security that we choose for our clients' account(s). For certain sophisticated or institutional clients, we may also implement the use of financial derivatives or leverage in order to achieve the desired level of diversification or risk. No two clients portfolios will ever be the same.

OUR FOUNDER

Hunter Smith

Hunter is a young and strategic entrepreneur who strives to maximize his customers' and clients' experience across all of his business ventures. He has spent nearly his entire life studying and working in the financial industry. Staying true to his mission of maximizing his clients' experience and value, Hunter refused to follow the guidelines given to him in the corporate world, and left his corporate job to start Cornerstone Investment Services. He founded this firm with the mission of being one of the first and only financial companies that can truly put its clients needs first, and eliminate the possibility for anyone within the company to have a reason to deviate from this idea.

Hunter's Qualifications:

-Master of Business Administration with specializations in accounting and finance from Jacksonville University (4.0 GPA)

-Bachelor of Business Administration with a major in finance from Jacksonville University (4.0 GPA)

-FINRA series 7 and 66 licenses

Hunter's Awards, Clubs, and Outside Activities:

-Member of JU's Davis College of Business top 25 students

-Active member in the JU Dolphin Student Investment Fund

-Member of JU's finance and accounting club

-Google data analytics certification

-Wall Street Prep Financial Valuation and Business Modeling Certification with Microsoft Excel Badge


All investing involves risk, including the possible loss of money you invest. Past performance is not indicative of future performance. Historical returns, expected returns, and probability projections are provided for informational and illustrative purposes, and may not reflect actual future performance. Clearing and custody of securities provided by Charles Schwab & Co. Check the background of Cornerstone Investment Services and Charles Schwab & Co. on FINRA’s Investment Adviser Public Disclosure and BrokerCheck website.